2013

  • inspired
    by evolution

Realizing the extraordinary

Our industry has evolved more in the past few years, than in the past few decades. So has Critical Mass. Now in our 17th year, Critical Mass remains focused on constantly evolving our business, our reach, and our work.

Over the past five years, Critical Mass has grown our revenue by 70%. This has transformed us from a mid-sized regional agency, to a large and increasingly global digital agency—a growth curve that places Critical Mass in an elite class of super high-growth companies. As our clients’ businesses have extended around the globe, so have we. We’ve opened our first hub office for Latin America, and we’ve laid the groundwork for expansion into Asia. We’re reaching new levels of extraordinary: in our reach, work, insights, thinking, and excitement.

Through a time of great growth and change, our belief system remains the same. We’re incredibly proud to promote our Canadian heritage and talent on the global stage.

2013 has been an inspiring year of evolution in our industry. Throughout this time of rapid growth and change around us, we have stayed true to our core beliefs. We are relentlessly focused on the customer. We believe in proof. And we believe in working harder than everyone else. We constantly challenge our clients, our industry, and ourselves to go beyond “normal” to create extraordinary experiences that inspire. We are excited to show you what we have done this year.

Next year, Critical Mass turns 18. Entering adulthood brings new challenges as the agency and our industry continue to evolve. Stay tuned to watch it all come together.

We hope you enjoy our submission.

Sincerely,
Dianne Wilkins
CEO, Critical Mass

Allow us to reintroduce ourselves.

  • 700+ inspired individuals across the globe

    Calgary-Los Angeles-Toronto

    Chicago-New York-London

    Nashville-Singapore (Coming Soon)-San Jose (Est.2013)


2013 By the Numbers


$100m in annual revenue (US$)
70% Revenue growth

over 5 years

30

international awards

competitions won

17

Years old

8

full-service

offices

1 new regional hub

CM LATAM

7 client wins

  • logo-godaddy
  • logo-dunlop
  • logo-valspar
  • logo-the-source
  • logo-anansi

0 client losses


2013

Extraordinary Successes

  • Extraordinary Excitement High-octane entertainment at your fingertips
  • Extraordinary insights Redefining what it means to be green
  • Extraordinary Thinking Creating seamless, truly global experiences
  • Extraordinary Reach The world’s biggest gold medal auction